Online Product Launch
Are you bringing a new solution to the market soon? And do you want put it in the spotlight? An online product launch is the perfect occasion for your company, partners and target group to get to know your product. The goal of an online product launch is to create awareness about your product and to make your audience excited about it.
A successful launch can boost your company’s image and can increase your revenue. Want to find out how to set up the ideal online product launch? We are sharing some key advice with you!
Create some fuss about your product
Whether you are organising an internal or external online product launch, the main goal is to inform your audience about your latest products.
Our platform offers multiple features to transmit this content to your users:
Invite your attendees to participate in a live demo of your brand new product. In this scenario you can let the Product Managers organise an in-dept session to present the product. Depending in your preference, you can choose for a video conferencing meeting or rather for a live stream if your are presenting in a studio for example. Both options are supported by our Thola platform.
Do you rather want to organise a self-pace learning journey for your audience, then you can integrate as many pre-recorded videos as you like. By watching these instructional videos, the audience gets up to speed in no-time!
Whether you are choosing for a live session or a self-pace journey with pre-recorded videos, it’s always a good idea to include supporting documents regarding your presentation. You can for example integrate your product’s brochure in PDF or PPT for your audience to consult at any time during the event.
Make your launch interactive
Your online product launch shouldn’t be a one-way communication, but should include several options for your audience to engage
with the Product Managers, Sales Teams are all other teams that have been involved.
Audience interaction features
To stimulate interaction between your attendees you can integrate a live Q&A during your live session. Organising a Q&A session during your online product launch allows direct contact and enables a greater interest from your target audience. Another option to increate interaction is to include a virtual whiteboard where your attendees can leave their questions or feedback. Finally, Thola also supports the option to integrate interactive tools such as Slido, Mentimeter and others.
Next to that all attendees can use our main networking features which include sending chat messages, launching one-to-one or group calls and scheduling meetings with each other. As an event manager you can also schedule speed-dates between your attendees to give your networking part a little push.
Are you looking for more inspiration on how to organise a successful online product launch?
Read our client story below!